Samsung is ready to roll out something big—literally. Reports suggest that the South Korean tech giant is working on its first rollable smartphone, set to debut in 2025 and feature a 12.4-inch display when fully extended.
This innovative design could put Samsung ahead in the race to lead smartphone innovation, as rivals like Oppo, LG, and Motorola have shown prototypes but have yet to launch a rollable phone.
Samsung is facing slower-than-expected sales of its latest foldable phones amidst planned layoffs. The company sees this rollable device as an opportunity to recapture its market dominance. The company’s foldables have yet to hit the mark, leaving room for competitors like Huawei to gain ground, especially after Huawei’s tri-fold Mate XT Ultimate Design.
While Samsung wasn’t the first to introduce foldable phones, it played a crucial role in bringing them into the mainstream with the Galaxy Fold in 2019. Now, it’s aiming for another breakthrough, with the rollable design expected to offer one of the most giant smartphone screens yet. The 12.4-inch display will be significantly larger than Huawei’s 10.2-inch tri-fold Mate XT, bringing Samsung back into the innovation spotlight.
According to The Elec, Samsung’s rollable device, which could feature an under-display camera to enhance its premium appeal, will arrive in the second half of 2025. Although other companies, like Oppo and Motorola, have teased similar concepts, none have reached commercial markets, potentially leaving Samsung poised to launch the world’s first rollable phone.
As Samsung navigates cost-cutting measures and prepares for a slowdown in global tech demand, the rollable smartphone could be its next big move to regain market leadership. The price remains uncertain, but given Huawei’s Mate XT’s starting price of $2,800, Samsung’s rollable phone could easily surpass $3,000. While we wait for more details, one thing is clear: the next evolution of smartphone design is closer than ever.
