Google is expected to face fresh antitrust fines from the European Commission in its long-running investigation into the company’s adtech business.
While the penalty is anticipated to be “modest” compared to past multibillion-euro fines, the move underscores ongoing scrutiny of Google’s dominance in online advertising. An adviser to the EU’s top court also recently backed regulators’ findings in a separate case concerning Google’s Android operating system, signaling sustained legal pressure on the tech giant.
The new fine, according to sources cited by Reuters, is likely to fall well below the record €4.3 billion penalty imposed in 2018, but could still further reshape Google’s adtech operations in Europe.
Advice to Users:
Businesses relying on Google ads may face shifts as EU regulators tighten controls on its advertising model.
