ADATA Technology will showcase its latest innovations at CES 2026, marking its 25th anniversary with a major presence at The Venetian Las Vegas, Booth Titian #2204, from January 6–9. Under the theme “Advancing Innovation,” ADATA will present cutting-edge solutions spanning AI, everyday computing, and gaming, alongside its enterprise brand TRUSTA, ADATA Industrial, and gaming brand XPG.
AI Innovation Zone: Powering The Intelligent Era
The AI Innovation Zone highlights TRUSTA, ADATA’s enterprise storage and memory brand, featuring an AI computing architecture designed for demanding workloads such as large language model inference. The platform emphasizes high performance with reduced power consumption, supporting more sustainable AI deployments.
ADATA will also showcase its self-developed intelligent management and analytics software for industrial AI and edge computing, covering deployment, monitoring, and long-term maintenance. For next-generation AI PCs, ADATA will introduce Gen5 SSDs, delivering high-speed, power-efficient storage to support advanced AI applications.
Everyday Innovation Zone: AI For Daily Life
In the Everyday Innovation Zone, ADATA will demonstrate its growing AI-powered ecosystem for consumer and professional use. The centerpiece is the XPG NOVAKEY RGB DDR5, winner of the CES 2026 Best of Innovation Award, combining ultra-fast performance, eco-conscious design, and a striking infinity-mirror RGB aesthetic.
ADATA will also unveil USB4 and NFC-enabled external SSDs, designed to accelerate mobile AI workflows while emphasizing sustainable materials. Embedded memory solutions for wearables and mobile devices will further highlight ADATA’s push toward smarter, AI-enhanced everyday experiences.
Gaming Innovation Zone: Next-Gen PC DIY
The Gaming Innovation Zone focuses on XPG’s latest cooling and chassis technologies. Leading the lineup is the INVADER X ELITE chassis, featuring three reverse fans for improved airflow and thermal efficiency. XPG will also debut its first open-frame chassis, offering greater customization for enthusiast builds.
With a full range of fans, liquid coolers, air coolers, chassis, and peripherals, XPG continues to expand its gaming ecosystem and raise the bar for high-performance PC DIY.
