XPG, a fast-growing provider of systems, components, and peripherals for gamers, esports professionals, and tech enthusiasts, and a gaming brand of ADATA Technology, proudly announced that it has received the CES 2026 “Best of Innovation” Award for its NOVAKEY RGB DDR5 Gaming Memory (Project INFINITY).
Selected from thousands of global entries, this award recognizes XPG’s excellence in design and engineering. The NOVAKEY is the world’s first gaming memory to feature an Infinity Mirror lighting design, combining advanced aesthetics with high performance. It also embodies XPG’s ESG-driven innovation, reflecting ADATA’s long-standing expertise in design and research and development.
Redefining Gaming Aesthetics with Infinity Mirror Design
To complement the growing trend of glass-sided PC cases, XPG’s design team integrated Infinity Mirror optics into the NOVAKEY’s heatsink. This creates a striking visual effect, where reflections extend infinitely through layers of light and depth. Each viewing angle offers a unique dimension of illumination, delivering a dynamic and immersive visual experience.
The module’s design retains XPG’s signature diagonal cuts and minimalist geometric contours, with a matte-black metal top plate that flows seamlessly across the light bar and the module’s rear. The combination of brushed textures and mirror-polished finishes gives the NOVAKEY a futuristic yet refined appearance, maintaining its presence even in low light.
Engineered for Performance and Sustainability
The NOVAKEY is designed to meet the demands of both high-performance gaming and AI-assisted creative workloads. Offering speeds of up to 8,000 MT/s and capacities up to 32 GB per module, it ensures uncompromising stability and overclocking potential. It also supports Intel XMP 3.0 and AMD EXPO for easy configuration across platforms.
In line with XPG’s commitment to sustainability, the NOVAKEY features a heatsink made from 50% recycled aluminum and 85% post-consumer recycled (PCR) materials, with FSC-certified packaging. This environmentally conscious approach highlights XPG’s dedication to responsible innovation and sustainable manufacturing.
CES Innovation Awards®
The CES Innovation Awards® program is an annual competition that recognizes outstanding design and engineering in consumer technology products. Honorees are selected across multiple product categories, with top-rated entries receiving the “Best of Innovation” distinction.
With the NOVAKEY RGB DDR5 Gaming Memory, XPG continues to push the boundaries of performance and design while promoting a more sustainable future for gaming and technology.
