Amazon has officially entered the ring to compete with fast-fashion giants Shein, Temu, and TikTok Shop by launching Amazon Haul. This new digital storefront is Amazon’s latest effort to capture the attention of budget-conscious shoppers. Here’s everything you need to know about the e-commerce giant’s bold move.
What is Amazon Haul?
Amazon Haul is a dedicated online storefront within the Amazon app or mobile browser, offering products at “crazy low prices.” The platform features a wide range of items—including clothing, home goods, and electronics—priced under $20, with most items under $10.
Users can search “Haul” on the Amazon app or visit www.amazon.com/haul to find it.
How Does It Work?
Unlike Amazon’s hallmark speedy delivery via Prime, Amazon Haul items ship directly from warehouses in China, leading to longer delivery times of 1–2 weeks. This is a similar model to rivals Shein and Temu.
While the low-cost offerings are enticing, shoppers should note:
- Orders under $3 are not eligible for returns.
- Free delivery applies only to orders over $25.
- Discounts are available for bulk purchases: 5% off orders above $50 and 10% off orders over $75.
Why is Amazon Launching Haul?
The rise of fast-fashion platforms like Shein and Temu has posed a growing challenge to Amazon.
- Shein: Known for ultra-affordable fashion, the company reportedly generated $22 billion in revenue last year.
- Temu: Since its U.S. debut in 2022, its user base has skyrocketed to over 51 million.
- Amazon’s Response: Industry experts suggest that Amazon Haul is designed to attract Gen Z shoppers and bargain hunters searching for value amid ongoing economic challenges.
Neil Saunders, managing director at GlobalData, highlights this shift:
“Consumers increasingly seek value for money as they stretch their budgets further. Amazon Haul responds to the rise of low-priced Chinese marketplaces like Shein and Temu.”
What’s the Catch?
While Amazon Haul could be a game-changer, there are risks:
- Quality Concerns: Rivals Shein and Temu have faced criticism for inconsistent product quality and labor practices.
- Cannibalizing Amazon’s Sales: Experts warn that Amazon Haul might divert shoppers from Amazon’s leading platform. However, as Saunders puts it:
“It’s better that Amazon cannibalizes its sales than cedes ground to rivals.”
Fast-Fashion Wars: How Amazon Stacks Up
Platform Starting Prices Delivery Time Product Categories Free Shipping
Amazon Haul Under $1 1–2 weeks Clothing, electronics, home Orders over $25
Shein Under $1 1–3 weeks Clothing, accessories Orders over $29 (varies)
Temu Under $1 1–2 weeks Clothing, gadgets, home goods Often included
What This Means for Shoppers
Amazon Haul’s launch reflects the growing demand for ultra-affordable shopping, particularly during tough economic times. By replicating Shein and Temu’s models, Amazon aims to capture younger, budget-savvy consumers prioritizing price over delivery speed.
However, success will depend on whether Amazon can maintain its reputation for trust and quality. As competition heats up, shoppers benefit from more choices, lower prices, and better deals. The only question is: Are you willing to wait longer to save more?
